waking up
related to the New Yorker piece on subversive advertising, there is The Reconquest of Cool:
Suddenly, people are waking up in droves from the dreamland of corporate cool. We’re realizing that ever since we were little babies crawling around the TV sets in our living rooms, we’ve been lied to, propagandized, and told incessantly, day after day, that we can find happiness through consumption. That’s why, like rats in a Skinner box, we’ve kept on pressing that BUY button – millions of us marching in lockstep, all dreaming the same consumerist dream.
Now the fog is lifting. We’re finally beginning to understand where this bogus cool has been leading us: not to happiness and prosperity as promised in the ads, but to cynicism, ecocide and a brutal, dog-eat-dog future.
i think this is possibly true for older generations, but i think today’s youth are still deep in the fog, still defining themselves by logos and possessions. the presence of D&G and LV ripoffs all over street fashion is a sign of the times. is there anything that will bring them out, or is consumer culture too ingrained?
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